Thiruvananthapuram: Hindi General Entertainment Channel (GEC) The Q has appointed Ashish Kotekar as Head of Ad Sales for the West and South regions. Under the new position, Ashish will be responsible for driving up sales in the two regions, and report directly to CEO Simran Hoon. 

Ashish has two decades of sales experience in the media and entertainment industry. Before joining The Q, he was associated with the Zee Network as the zonal head for the west and south regions across Zee Live, Zee Cafe, and Living Foodz. He has also worked with Ten Sports, Star India, Turner, Reliance Broadcast Network, and Sony Entertainment Television in various positions. 

"I am excited to embark on this journey with The Q. The Q has already had an exciting growth story in India with its differentiated content approach within a short span. I look forward to working with the team as well as to building new partnerships to help scale the company to newer heights," said Ashish Kotekar. 

The Q CEO Simran Hoon said, "We welcome Ashish to The Q India family. Ashish brings in extensive knowledge and experience across both mature and emerging clients. He will lead The Q’s growth in the Western and Southern markets. We are certain that with Ashish’s understanding and experience, we will be able to further deepen The Q’s presence and help the channel grow in these markets." 

A few days back, The Q had promoted Krishna Menon as its new COO. Menon has been working with The Q since 2018, and the company decided to promote him as the COO for his efforts in growing its business from a small independent channel into one of India's fastest-growing media brands.