MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH's House of Christian Dior as the marketing and communications manager.

Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.

Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.

A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.