MUMBAI: German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

Srinivas will be taking the responsibility of marketing and customer journey from 17 May, Mercedes-Benz India said in a statement.

He was earlier helming the company's e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India's vehicle preparation centre (VPC), outbound logistics and dealer stock management, it said.

Thete will be moving to head the sales operations, the luxury carmaker said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz's future growth and customer centricity.