NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal. 

The website is a one-stop destination for all information related to Covid-19 care in the state. In a statement, the channel said the sole objective behind launching this site is to ensure people get all the helping hand and also encourage others to contribute to their fellow citizens in this difficult situation. 

The uniqueness of this platform is that it will grow organically through a crowd-sourcing model. Through this initiative, the channel will enable people to volunteer for their locality and show their comradeship with one another.

This initiative will also encourage people to become Covid heroes in their locality and assist families affected by the pandemic. It aims to extend the helping hand to the needy ones by supplying essential medicines, utilities, and rations. 

Zee Entertainment Enterprises Ltd cluster head-east Samrat Ghosh urged people of West Bengal to visit the site and do their bit for those in need. 

"This platform will bring all the people together who want to be there with you when you indeed need them. I would appeal to everyone in West Bengal to visit the site and come forward to become a Covid hero in their locality. We believe this small initiative along with help from our viewers can make a big difference in these challenging times," said Ghosh.