New Delhi: Nepal-based Wai Wai noodles maker CG Corp Global has embarked on a more socially conscious brand messaging in its second largest market, India. With the rising number of Covid2019 cases in the country, Wai Wai is doing its bit to instil the habit of handwashing in its young consumers. The company echoes the ‘Hand Wash Program’ lead by WHO by amplifying the message through a dedicated space on each packet of noodles.

This is in line with the ideology of creating a safer, healthier, and hygienic ecosystem in the regular buyer-seller relation. The noodles is a popular brand among many young adults and children worldwide, therefore; the company is propagating the messaging within the millennial consumer base through its packaging. Moreover, the message of ‘Wash hands be healthy’ is printed both in English and Hindi alongside the catchy slogan of Sabun paani haath, humesha saath saath, thus aiding inclusivity and accessibility.

CG Corp Global business head GP Sah stated, “As a customer-first organisation, we are always seeking opportunities to make the customer experience enriching and wholesome. This year we have already manufactured and distributed around 60 crore packets in parts of India and over 240 crore packets in parts of south Asia. We as a global corporation have been involved with many initiatives through are multiple subsidiaries spread across the world and we constantly strive for the betterment of these societies we dwell in.”