MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office.

As part of the mandate, the agency will be responsible for executing digital duties for the brand including content planning, creative support, media planning and buying and influencer marketing.  

HRI COO Ameya Dangi said, “We are excited to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, and will help us to reach our digital target audience. Today, presence in the digital world is a very important way in which brands establish closer connect with their audience. Streax Professional has built a strong digital presence over the years and through our partnership with Grapes Digital, we intend to scale even greater heights.”

Grapes Digital founder & CEO Himanshu Arya said, “Streax Professional has a notable brand presence in the market that they have maintained and we look forward to working our charm on the brand. Like us, the brand also believes that digital is an important medium but our thinking isn’t restricted to that. The team will be focussing on creating ideas that connect with the consumers and more importantly get them from digital spaces to the store and associate with the brand. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”