MUMBAI: As the pandemic continues to wreak havoc in India, Zee Entertainment and Salman Khan Films (SKF) have pledged to support Covid2019 relief efforts across the Nation, including the donation of essential medical equipment ranging from oxygen cylinders, concentrators, and ventilators.
This support will stem from the revenues garnered from the multi-platform release of the much-awaited film Radhe on 13 May 2021. Zee and SKF have partnered with India’s largest and donation platform GiveIndia, to activate the much-required relief efforts.
"Zee stays committed towards taking all the necessary steps to strengthen the fight against Covid2019. We believe in not only providing extraordinary entertainment to our viewers but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the country. We sincerely hope that the support from the release of the film Radhe will help amplify the resources to provide vital relief efforts to people affected by the pandemic," said a Zee Entertainment spokesperson in a statement.
Salman Khan Films spokesperson said, "We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid. Since the last year, we have been consistent in our efforts towards fighting Covid, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on Zee5 and ZeePlex will empower us to contribute more in these extremely difficult times."
As a part of its national-level corporate social responsibility (CSR), Zee had donated 240+ ambulances, 46,000+ PPE kits, oxygen humidifiers, and 6,00,000 daily meals. The company had also built and donated a 304-bed Dedicated Covid Healthcare Centre (DCHC) for frontline workers and their families in Maharashtra.
Directed by Prabhudeva, Radhe is expected to be a high-voltage action thriller. Apart from Salman Khan, the film also stars Disha Patani, Randeep Hooda, Jackie Shroff, Sudhanshu Pandey, Bharath, and Megha Akash in prominent roles. The film will be released as premium video on demand on Zee Plex and digitally through Zee5 on 13 May 2021.
