Mumbai: Logicserve Digital has been appointed as the agency on record (AOR) for Ebro India's two sub-brands: Panzani Pasta and Tilda rice. Ebro India is the Indian branch of Ebro Foods international group, which retails rice and fresh and dry pasta across five continents. The business will be managed out of the agency's Mumbai office.

As part of the mandate, Logicserve Digital will manage the brands’ social media accounts and help grow and sustain their organic presence. The agency will also take care of the paid media mandate to increase the brand's visibility, along with its marketplace mandate to help flourish the brand's presence on ecommerce platforms. This will contribute to Ebro India's endeavor to carve a differentiated positioning amongst its competitors and become a leading brand of choice for Indian customers.

Logicserve Digital founder & CEO Prasad Shejale said, "We will be focusing on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced Indian audience by leveraging our entire gamut of digital solutions. Our endeavor will be to help the brand etch a permanent place in the hearts and minds of the audience at large. We are delighted with this association and look forward to taking the brand to newer heights with our integrated, digital-first approach that is optimized for success."

Ebro India MD Peter Walker commented, “With the rapid change in consumer habits during Covid, it’s imperative for agencies to understand and implement effective digital communication and media strategies to reach out to the right audience. With Logicserve Digital’s end-to-end solutions and integrated approach, we are sure that the association will help us penetrate effectively into this vast market and create opportunities to engage with the right audience digitally."

Ebro India marketing head Puneet Kapoor added, “After the acquisition of Tilda brand globally, the task for Ebro India was to re-strategise the brand starting with packaging to product mix to communication and finally launching Tilda in a new avatar. When we called a pitch of top agencies, the strategy which Logicserve Digital came back with had a holistic approach and was also in line with the brand globally. We are hopeful that Logicserve Digital will help add value to take our brand to newer heights.”