NEW DELHI: Twitter Asia Pacific vice president & MD Maya Hari has been assigned a new global role as VP of global strategy and operations. She will continue to be based in Singapore, and will lead a global team.

Hari’s commercial role will encompass product strategy, operations, innovation and automation to enable commercial and content partnerships efforts around the world. She has been leading Twitter's APAC business, excluding Japan and South Korea, for the past four years. Prior to this, she was managing director of southeast Asia and India and a senior director of product strategy and sales.

"In my new role, I am excited to work with him and our other international leaders to grow our businesses around the world and find new opportunities for Twitter to serve the global public conversation,” she said in a statement to the press.

I’m thrilled to share that I will be taking on a new global role at Twitter as VP, Global Strategy & Operations. I will be based in Singapore while leading a global team focused on customers and revenue product strategy, innovation and automation to enable our commercial efforts.

— Maya Hari (@maya_hari) April 22, 2021

Hari has been with Twitter for seven years. She previously spent more than 15 years in the digital media, mobile and ecommerce industries across the US and in Asia Pacific for brands such as Samsung, Google, Microsoft and Cisco.

Twitter has also elevated Yu Sasamoto to head its unified regional structure that brings the microblogging site’s Japan, South Korea and Asia Pacific operations together. Sasamoto has been leading the social network's Japan and South Korea offices for the past seven years. He will take up leadership of the unified JAPAC region from 1 May, and is set to move to Twitter's APAC headquarters in Singapore. He will continue to serve as the general manager of Twitter Japan and head of Twitter Client Solutions in Japan until his successor is hired in Tokyo. The JAPAC region will cover Australia, greater China, Japan, India, New Zealand, southeast Asia and South Korea.

Hari commented: "We are delighted that Yu-san will be stepping into this expanded role—it is a testament to everything he's achieved at Twitter to date, leading Japan to become among our largest revenue markets globally."