KOLKATA: NXTDigital’s broadband subsidiary OneOTT intertainment Ltd (OIL) has surpassed 100,000 home broadband subscriber additions in the fourth quarter of the financial year 2020-21.
According to a press statement issued by the company, OIL has attained a momentum of more than 1,000 subscribers-a-day on its way to crossing the 600,000+ mark, to retain its position in the top five private ISPs in India.
OIL CEO Yugal Kishore Sharma believes that the dependence on internet has never been so high. “Internet use cases have moved beyond browsing and social networking to work-from-home (WFH), on-line education, OTT entertainment and gaming, online-shopping, online-health, e-governance and others. This requires broadband connections to deliver real ‘high speed’ to support multiple users, devices and sessions with consistency and near 100 per cent availability.”
OIL has implemented unique business models to facilitate its rapid growth. The concept of “DST” or direct sales team has now evolved into digital sales teams, where the company is supplementing the traditional ‘push’ method of sales with digital mediums.
On strategy for growth, Sharma shares, “We have imbibed learnings from the evolution of the telecom sector, not just in India, but globally – and we’ve applied a lot of those learnings to our own business model to ensure robustness and sustainability.” OIL has in fact achieved 42X growth over the last five years – with commensurate growth in revenues.
Additionally, the broadband provider has adapted to the surge in consumption by doubling its internet capacity on the supply side without passing the additional cost to its customers to maintain customer experience.
NXTDigital MD & CEO Vynsley Fernandes remarked, “Team ONE has redefined the business of broadband in India through innovative modelling, getting in the right skillsets and developing a performance centric organisation culture. The results of a focused strategy of OIL as demonstrated is visible in OIL’s consistently raising the bar on Q/Q basis.”
OIL has also been steadily leveraging the cable television and HITS (Headend-In-The-Sky) subscriber base of NXTDigital – by expanding its footprint across the country.
