KOLKATA: MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn. Top notch brands like BMW, Gopro, and Castrol 1 Ultimate have already come onboards as sponsors.
Produced by The Vibe Studio, all four episodes of this travel series are now available to binge on MX Player.
“In 2020, TheVibe had embarked on expanding its original IP catalogue which was AVoD-based into a SVoD play, and with this an interesting opportunity presented itself from MXPlayer to reboot Cruising Legends, a branded content series produced in 2017 under TheVibe Originals for AVoD, to be converted into a long-format episodic narrative as an MX Original Series. We felt that the property could grow. MX Player’s intervention has scaled up the project and turned it around as a multi proposition, ” TheVibe co-founder Kartik Rao said.
The thing that makes this series special is that all of the chosen riders have distinct personalities and motivations; their reasons for travelling vary, how they travel and what they do while they travel vary. With each episode, a different rider takes the lead and sets the agenda of that leg of the journey.
The four riders include Helmet Stories co-founder Harsh Man Rai, biker Candida Louis who’s on a mission to educate the world about the importance of travel, adventurer/biker Ouseph Chacko, and Vir Nakai, who is known all over the globe as the face of Indian motorcycling.
“We are delighted to be a part of this series,” said BMW Motorrad India director Shivapada Ray. “The BMW G 310 GS is the perfect companion for such an escapade. The bike takes the excitement a step further into the typical GS territory that stands for robust adventures on two wheels.”
GoPro India head of marketing Mayuri Pitale added, “Cruising Legends raises the bar of unique travel and adventure content in India and there were no better cameras to capture this incredible trip than the GoPro Hero9 Black and Hero8 Black. GoPro cameras are rugged, waterproof and built to withstand dirt, dust, bumps and spills – perfect for the incredible action content in MX Player’s adventure-fueled series. We are proud and excited to have GoPro Advocate, Vir Nakai, participate in the series and amazed by the exotic and treacherous terrain Arunachal Pradesh has to offer.”
