NEW DELHI: DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has appointed Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to DoubleVerify CEO Mark Zagorski.

"From Magnite to Nielsen, he (Campbell) has demonstrated a track record of success and achievement and brings exceptional experience and knowledge to the chief strategy officer role,” said Zagorski. “I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem."

Campbell has more than two decades of experience, successfully growing public and private companies in the arenas of advertising technology, connected TV and over-the-top video, digital measurement, data analytics, and SaaS. Prior to joining DV, he was chief strategy officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite – a global, independent sell-side platform.

Previously, Campbell was chief operating officer at eXelate where he led the sale of the company to Nielsen and went on to serve as Nielsen’s SVP - global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. Campbell began his career as an investment banker at Merrill Lynch.

“DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV,” said Campbell. “I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth.”