New Delhi: BAG Films and Media Ltd has further strengthened its presence in the Hindi heartland with the launch of its regional news channel - News24 Madhya Pradesh and Chhattisgarh (MPCG).

The channel is available to all DTH platforms, major MSOs and local cable operators from Tuesday onwards.

Madhya Pradesh and Chhattisgarh is one of the key news markets with a population of 110 million. With the news consumption continuously growing, people too are keen to watch more local news content apart from national developments, said the company in its statement.

The network recently forayed into many digital regional channels which has shown the trends of viewers inclined to the news content on the lines of "Nishpaksh Khabrein".

BAG Films and Media chairperson Anuradha Prasad said, "Common man's local issues have been always centre point of our news shows that we do at News24. Whether it's through our popular TV debates or comprehensive Elections coverage."

Speaking about the new additions, she said, "More and more viewers are watching news genre due to the current situation of the county and the TV News viewership will only go up. A lot of our advertisers and brands are also focusing on regional market to increase their penetrations deeply."

News24 MPCG intends to focus on the local issues and will highlight the developments of local people and their contributions towards the nations.

With News24 MPCG, the network is strengthening its channel portfolio in the news genre which will add value to the business associates plans and giving them an opportunity to engage more deeply with their consumers with local essence, she added.