MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with the IPL team for a period of two years. The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 season.

"With our brand ambassador Virat Kohli leading a strong RCB side, we are confident that the team will have a good season this year too," MPL senior vice president - growth and marketing Abhishek Madhavan said in a statement. MPL began its association with RCB in the league’s 2020 edition, played in the UAE.

Royal Challengers Bangalore vice president & head Rajesh V Menon said, “We are delighted to have Mobile Premier League as one of our key jersey partners again for this season and the next. MPL and RCB share a common ethos of being at the forefront of creating cutting edge mobile gaming experiences and engaging content platforms respectively and this partnership combines the power of both to further create heightened levels of engagement for our fans.”

Thanks to the huge fan following that most IPL teams command, associating with the cash-rich league and the T20 teams has returned good dividends for start-ups in the past. Many brands become easily recognisable as well, with the T20 tournament’s record-breaking viewership numbers.