NEW DELHI: Science-based skincare brand The Derma Co from Honasa Consumer has introduced Bollywood’s Parineeti Chopra as the official face of the brand in India.
The Derma Co has a philosophy of living life without filters and believes in treating skin concerns from within to reveal true-beautiful-selves. Chopra joins hands with the brand to propagate the message to the youth and encourages them to embrace their #FilterFree skin. With this philosophy, the brand has launched its first-ever digital film featuring Chopra.
“Parineeti has always been looked up for being the differentiator. She is dynamic, young, strong-minded, and genuine, making her seamlessly fit into the brand ideology of #FilterFree self,” said Honasa Consumer co-founder & CIO Ghazal Alagh. “She is the perfect expression of someone who is constantly evolving along with her skincare needs. We are confident that she will be able to advocate the brand philosophy of urging people to stop hiding skin concerns behind make-up and healing them from within. We’re delighted to have her as a part of our growing family and confident that she will inspire millennial consumers to go #FilterFree with The Derma Co.”
The actor exemplifies The Derma Co’s philosophy of inspiring, empowering, and delivering happiness to women by celebrating natural beauty through great skin.
“When I got to know about the concept of The Derma Co, I loved the idea of how they are tackling skin concerns from within and embracing one's #FilterFree skin. I am glad that I could partner with the brand on this journey to make people feel more comfortable and confident in their own skin,” said Chopra.
The Derma Co offer science-backed solutions for specific concerns such as acne, pigmentation, open pores, dull and dry skin with ingredients like 20 per cent vitamin C, 10 per cent niacinamide, two per cent salicylic acid, five per cent hyaluronic acid, and more. The Derma Co products are available on www.thedermaco.com along with leading e-commerce portals such as Amazon, Nykaa and Flipkart.
