NEW DELHI: Digital ledger app OkCredit has appointed Mullen Lintas as its brand strategy partner. The account will be managed by the agency’s Bengaluru office.

Mullen Lintas will work on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients to make their businesses efficient.

OkCredit CEO Harsh Pokharna said, “We are excited to bring on board Mullen Lintas as our partner to help build the brand identity for OkCredit. Their consumer understanding and experience with building brands is what really stood out for us and we are confident that we can create a unique and engaging story for OkCredit as we move into our next phase of market development.”

Mullen Lintas CEO Hari Krishnan said, “OkCredit is revolutionising the small business economy in India and we are delighted to be given the opportunity to partner them. It’s an exciting new category that is poised for growth and we are looking forward to partnering the team at OkCredit to create relevance and engagement for the brand as it charts its journey towards creating success for the small business economy."