MUMBAI: dentsu X has won the media account for Roca Bathroom Products, also known as Roca Parryware. The agency will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The account was won following a multi-agency pitch.  

Roca Parryware managing director KE Ranganathan said, “Our company is back to healthy double digit revenue growth since October 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands - Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”  

dentsu X chief executive officer Divya Karani added, “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”