NEW DELHI: Global healthcare company Abbott has unveiled a digital film and television commercial (TVC) starring Bollywood action hero Tiger Shroff to launch its new Brufen Power spray.

The ad film reinforces the benefits of Brufen Power spray’s double-strength formulation of proven pain-relieving active ingredient diclofenac, delivered with a one-shot spray that ensures only the needed amount is sprayed on. This minimises wastage and ensures at least 800 sprays.

With the launch of Brufen Power spray, a topical analgesic, Abbott expands its Brufen portfolio, which is over 40 years old in India.

Abbott’s campaign outlines how Brufen Power spray offers quick and effective pain management, with double-strength diclofenac, and key pain-relieving ingredients methyl salicylate and menthol. The film showcases Tiger Shroff in the midst of a strenuous fitness routine, showcasing the power of targeted pain relief in enabling swift recuperation. This is captured in the brand proposition, ‘Seedha dard pe kare vaar’.

“Abbott has always strived to create scientifically proven solutions to address health needs, so people can live better and fuller lives,” said Abbott medical affairs director Srirupa Das. “Fast-paced lifestyles place greater demands on us, and people need solutions that provide quick relief from strong pain, while also ensuring low wastage. The new Brufen Power spray directly targets the source of pain with a unique formula. The metered dose in the compact pack and the unique spray mechanism fulfils the need for a solution that is easy to use and is effective.”