NEW DELHI: Sun Group-owned IPL franchise Sunrisers Hyderabad are off to a flying start when it comes to brand partners. With the opening match of the tournament’s fourteenth edition a fortnight away, the David Warner-led team has secured no less than 15 sponsors this time around. Sunrisers had signed 13 sponsors last year.

JK Lakshmi Cement leads the massive line-up as the title sponsor. The cement brand continues its association with the team from last year, along with Ralco Tyres as a principal sponsor. The franchise has added Kent RO as another principal sponsor to its portfolio.

Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all been retained as sponsors for IPL 14, with their logos and branding set to be prominently displayed on the team’s match kits. Kotak Bank, Tyka, IB Cricket, Double Horse and Fancode have also continued their partnership with the franchise. Anil Kumble’s technology-based sports firm Spektacom is a new addition to the list of partners.

Sunrisers Hyderabad CEO K Shanmugam is naturally ecstatic at the rush of sponsors flocking to his team. "Last year has been extremely tough for all of us, business-wise and personally. However, with the incredible support of our invaluable sponsors and fans, we managed to beat the woes and come out strongly with a super successful season. We hope that our partnerships continue to grow from strength to strength and we come back even stronger this year," he remarked.

IPL 2021 is all set to kick off on 9 April at MA Chidambaram Stadium in Chennai, with defending champions Mumbai Indians taking on the Royal Challengers Bangalore (RCB). After nearly two years, the cricketing extravaganza will return home with Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai and Kolkata hosting the marquee event. All matches will be telecast live on Star Sports channels, and stream on Disney+ Hotstar.