NEW DELHI: After experimenting with active salt and lemon, Colgate-Palmolive India has come up with a new toothpaste packing the power of Ayurvedic herbs – Colgate for Diabetics, specifically targeting people with diabetes in collaboration with dentists and diabetes experts.
“Colgate for Diabetics aims to bring attention to the bidirectional link between diabetes management and oral health management and provide an effective solution for oral health problems faced by diabetics in an effort to help overall diabetes management,” the company said in a press statement.
The Research Society for the Study of Diabetes in India (RSSDI) and the Indian Society of Periodontology (ISP) came together to study the link between diabetes and oral health. This study has been jointly published by these institutions with clear findings that the right oral care solutions, in addition to lifestyle changes, are crucial in overall diabetes management.
The toothpaste is a clinically proven formula with a blend of ayurvedic ingredients such as madhunashini, neem, jamun seed extract, and amla – a special formula which the company claims kills anaerobic bacteria in the mouth, which is the root cause for many oral health problems for diabetics. This Ayurvedic blend is FDA approved and is available for sale at pharmacies both online and offline.
Colgate-Palmolive India VP – marketing Arvind Chintamani noted that people with diabetes have special oral health needs and there is a two-way connection between oral care and diabetes care.
“India has witnessed a worrying increase in diabetes and unfortunately there is low awareness of the connection between oral health management and diabetes management. Colgate has worked closely with diabetes experts and oral health experts to develop this special daily-use toothpaste simply called Colgate for Diabetics. We are very excited and are looking forward to bringing this terrific innovation to people with diabetes across India,” he added.
The current number of diabetics in India is 77 million, with around 43.9 million estimated left undiagnosed, making the country rank second worldwide, with the largest number of adults and children with diabetes.
