Mango signs Vaani Kapoor as first India brand ambassador

Mango signs Vaani Kapoor as first India brand ambassador

Launches new campaign with the actor across digital and social mediums.

Vaani_Kapoor

NEW DELHI: Spanish fashion brand Mango, along with its franchise partner Myntra, has roped in Vaani Kapoor as its first brand ambassador in India. The actor’s first campaign with the brand will be for its spring-summer collection.

As part of this association, Myntra and Mango have launched their first campaign with the Befikre star across digital and social mediums, highlighting the new season collection centred around the theme- ‘Happy and I know it’.

The 48-second film features a slice of life sequence where Kapoor is seen trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake.

Kapoor said, "I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand's endeavour to strike a chord with customers from every pocket in the country."

Myntra senior director Vishal Anand said, “Her (Kapoor’s) persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers.”