BENGALURU: Cloud software firm Salesforce has brought on Sanket Atal as senior vice president and managing director, sites (India).

Atal’s new role came into effect on 15 March 2021. He will report to Salesforce India CEO & chairperson Arundhati Bhattacharya.

Previously, the business strategist was managing director at financial software firm Intuit India and group vice president at tech giant Oracle.

"Atal's appointment is a reflection of our commitment and continued investment in India. We welcome him to Salesforce and look forward to driving even greater innovation and success in this market," said Bhattacharya.

Atal will be tasked with driving the next phase of growth for Salesforce in India combining the best of design thinking and digital strategies to build breakthrough customer experiences and ways of working with specific focus on operational execution.

India is home to the second highest Salesforce workforce outside of the US, with over 4,000 employees across Hyderabad, Mumbai, Delhi and Bengaluru.

"Given my passion and deep experience with the start-up ecosystem, I am also excited to empower businesses of all sizes, particularly start-ups, to create future-ready solutions leveraging the Salesforce platform,” said Atal.

Launched in 2016, the Salesforce Centre of Excellence (CoE) located in Hyderabad has been instrumental in fuelling innovation globally, building end-to-end solutions for customers. Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age.