NEW DELHI: Impact Communications founder & CEO Sanjay Kaul has stepped down from his current position. He is an industry veteran with more than three decades of experience in rural marketing and has been instrumental in building Impact as a rural marketing practice in India. He also serves as the chairman of National Advisory Board of Rural Marketing Association of India.

Kaul has handed over the mantle to the new leadership team. Nidhi Singh, who has been part of the founding team will be the new CEO, while director- strategy planning Kalpana Raina will take the role of chief operating officer. Both have been part of the core team from the organisation’s formative days.

“My journey of building Impact from scratch has been fulfilling, enriching and nothing less than a celebration,” said Kaul. “I have been fortunate to have a passionate and talented bunch of professionals in my team, who have both been part of my challenges and success, will always cherish those wonderful memories. I am leaving Impact at the helm of very creative, experienced and knowledgeable professionals and with a solid foundation. I am sure new leadership has both capacity and capability to take Impact to next level as rural is evolving and changing faster than ever before.”

Kaul is embarking on a new entrepreneurial journey, with plans to build a technology enabled rural market development, sales and distribution company.

“We have already plunged into this exciting new journey and will make formal announcements next month. Data driven approach and measured growth will be at the heart of the service offerings of the new venture,” he added.