KOLKATA: Over the last two years, streaming giant Netflix has been experimenting with its pricing model as well as marketing strategy in India. After seeing massive success of its first mobile only plan, the company is testing “Mobile+” plan at Rs 299 per month.

“We launched the mobile plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice Mobile+ brings. We’ll only roll it out long-term if they do,” a Netflix spokesperson told Indiantelevision.com.

The Rs 299 plan lets users stream content in HD quality on one screen at a time, be it mobile, tablet, or desktop/laptop.

India was the first country where the streaming service launched its mobile only plan at Rs 199 per month in July 2019. The existing mobile plan supports streaming in SD only on a single mobile device at a time. Notably, Netflix members in India watch more on their mobiles than subscribers anywhere else in the world. Post the launch, the streamer stated the ambitious low-priced mobile plan saw better uptake than the initial testing suggested.

All markets or households don’t have wired broadband connection yet but most of them have a good smartphone and high-speed mobile data. Hence, the new plan, if launched, will give more options to consumers. However, if consumers don’t find value in it, Netflix will not roll it out more widely.

Netflix recently unveiled its impressive 2021 line up of 40 plus originals. “Everyone has different taste, different preferences, different moods and they watch Netflix on different devices. Whether you are watching alone or with your family, whether you have 20 minutes or two hours, we work hard to make sure Netflix always has something great for you. This is exactly why we create so many stories across genres, languages, formats for you to choose. This year we are ready to take our next big leap to entertain India,” Netflix India vice president content Monika Shergill said.