MUMBAI: Prega News has signed on Bengali actor Srabanti Chatterjee as the face of the brand in West Bengal. The Mankind Pharma-owned entity made the announcement on the occasion of International Women’s Day. With this collaboration, the brand also aims to intensify its reach and regional connection in the eastern state.

Besides working in films, Chatterjee has also been a part of many television reality shows as host and judge. The main objective behind the partnership is to drive visibility for Prega News and its efforts to reach the masses in West Bengal.

Ahead of International Women’s day, the brand also launched a new campaign #SheIsCompleteInHerself, emphasising and highlighting the sensitive issue of infertility that exists among women.

Srabanti Chatterjee said, “ Somehow I believe that nothing is a coincidence in life...it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general.”

Mankind Pharma general manager sales & marketing Joy Chatterjee said, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news.”

Last year, the brand collaborated with actress Anushka Sharma to bring forth the powerful message of the strength of motherhood.