NEW DELHI: Dr Reddy’s Laboratories has appointed Prachi Mohapatra as marketing head – OTC, emerging markets. She joins from Future Group’s FBB, where she was the CMO for over four years.

With a keen interest in brand and business building, Mohapatra has had extensive experience working with large conglomerates and start-ups alike. She has helmed marketing departments in sectors like FMCGs, fashion, beauty and personal care; business development, marketing strategy and ROAS is her forte.

Mohapatra headed brand and communications for beauty brand Oriflame in South Asia for close to five years. She was also associated with brands like Modicare and Mary Kay Cosmetics in the past.

She describes herself as an avid traveller and an inveterate foodie, whose humble beginnings, small town upbringing, multicultural exposure in various parts of India and the globe has enabled her to make a huge difference to any project and business that she has been involved in.