NEW DELHI: ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. The account will be managed by Havas’ Mumbai office.

The mandate includes digital campaign planning, social media management, and creative thinking for the brand across all digital platforms. The agency’s focus will be on further building and strengthening equity for the brand.

ITC Foods head of marketing - snacks, noodles and pasta Aishwarya Pratap Singh said, “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continuing the clutter-breaking, witty communication that Bingo is known for on digital platforms as well.”

Havas Group India chairman and chief creative officer Bobby Pawar said, “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”