NEW DELHI: After almost 14 years at the organisation, HT Media vice president Sumant Ray has decided to move on and start his own digital marketing venture, Mediazaadey Entertainment LLP.

With more than two decades of experience in content, marketing and branding, Ray is now venturing into the digital content space. Going forward, his new venture will focus on branding, content creation, digital marketing and social media marketing.

At HT Media, Ray headed Fever FM, Radio Nasha and Radio One as the national content and creative head. He created and directed one of the biggest audio mega series – Fever Prastuti Mahabharat on Fever FM in Hindi, starring Shilpa Shetty, Shatrughan Sinha, Vivek Oberoi, Rahul Dev, Vijay Raaz, Dalip Tahil and Shakti Kapoor.

He was the first Indian to win a New York Festival Award for his Hindi audio series, Fever Prastuti Ramayan in 2011, and went on to win three more New York Festival Awards in the subsequent years for Fever Prastuti Gandhi in 2012, Fever Prastuti Sainath- Sabka Malik Ek in 2016 and Fever Prastuti Jai Bajrangi in 2018.

He is also the creator of the first ever Yoga Anthem for International Yoga Day 2016.