NEW DELHI: Rashid Ahmed has joined Infectious Advertising after spending close to four years leading the digital initiatives of Tata Tele Business Services. While there, he was responsible for overhauling the website, developing CRM infrastructure and applications, driving a content-centric social media program, delivering performance marketing media campaigns for a comprehensive range of primarily B2B products, and initiating daily analytics review and feedback processes.

In a career spanning 17 years, Ahmed has worked with clients as diverse as Edelweiss, HDFC, HUL, DCB Bank, Pidilite, Tata Value Homes and RNA Corp – gaining invaluable experience and insight in a multitude of sectors like FMCG, BFSI, aviation, automobiles, hospitality, and retail.

He is also a published author of a sci-fi space adventure novel. He also hobby-builds websites, which allows him to stay current with evolving technologies in the vast digital ecosystem.

“I’m looking forward to working with the exciting team at Infectious to deliver high-impact, differentiated digital solutions to its current and prospective clients. I believe brands must be part of the lives of their customers – being memorable is not enough; they also have to be continuously relevant. I believe Infectious now is uniquely positioned to help them accomplish this task,” said Rashid Ahmed on his new role.

Infectious Advertising co-founders Nisha Singhania and Ramanuj Shastry said, “We were impressed by Rashid’s passion, tech knowledge, and vision. We are confident that he can take Infectious to the next level in terms of our digital offering. We wish him every success in his new role.”