NEW DELHI: Schbang executive creative director and business head (Bengaluru) Omkar Joshi has moved on from the agency to join Garage Worldwide, where he’ll serve as the creative head.
At Garage, the award-winning advertiser will lead the digital mantle for brands like Fit n Flex, Times Response, Haier, Sporto, Zoiro, etc while also growing the firm.
During his stint at Schbang, Joshi helped it win multiple agency of the year awards in the past five years, including the coveted AOTY-South award for Schbang Bengaluru and 40+ advertising awards across categories.
Joshi has worked with brands like Amazon, Myntra, Xiaomi, POCO, Fastrack, Unacademy, Udaan, Titan SF, Rajasthan Royals, ITC Sunfeast, Cure. Fit, Cultsport, AB InBev, Diageo India, Brigade Group, Homelane, Cipla, Beardo, Kolkata Knight Riders, HyperCITY, Tata Tea, and many more. He was also recently named among the Top 100 Global Digital Marketing Professionals - 2019.
"Garage is probably the freshest agency approach that you'll find and I feel lucky to have this tremendous opportunity. We're challenging a lot of the unhealthy status quo associated with ‘digital’. We're focusing on client partners that are limited, high-value, deeply engaged with us across digital, mainline, design and content, and above all, brave. Which results in work that is high-impact, comprehensive, award-winning and of course, brave," commented Joshi.
Garage Worldwide founder & CEO Raj Kamble added, "Omkar brings the best combination of business acumen and creative talent to the table. He has demonstrated in the past that the power of digital is far beyond what is being done by most brands today, and has proven both business and brand success through digital. Our industry today has only scratched the surface when it comes to digital, and with Omkar and the exciting team he is building, we look forward to taking things to the next level.”