KOLKATA: Eurosport and Eurosport HD India are all set to bring to Indian fans the best of cricketing action this new year, starting with the bilateral ODI series which will be ICC associate member UAE’s first with a full member team – Ireland after the pandemic. The addition of this series expands Eurosport’s portfolio of live cricket offerings with the exclusive India broadcast slated to begin from 8 January, 2021, from 11 am IST.

The exclusive partnership in association with leading sports marketing company, ITW Consulting, is Eurosport India’s next big cricket tournament after the PSL in 2020. The matches will be played on 8, 10, 12 and 14 January at the Sheikh Zayed Cricket Stadium in Abu Dhabi.

Discovery South Asia SVP – affiliate sales and head of sports business Vijay Rajput said: “Cricket is the most loved sport in the country and with the broadcast of this historic series Eurosport India takes a major step towards bringing India’s favourite sport to our viewers.”

This partnership is Eurosport's second major association in cricket, added Rajput.

“India is a nation that loves its cricket and we are thrilled that Eurosport India will bring this series to the cricket fans in the country. This is our first bilateral series with a Test playing nation after the pandemic that hit the world globally and an important one as we are playing an ICC full member team,” Emirates Cricket Board general secretary Mubashshir Usmani said.

ITW Consulting CEO Bhairav Shanth said it’s committed to working with Emirates Cricket Board in taking UAE Cricket to an international audience. “Indian market being key to the cricket broadcast globally, we are happy to have Eurosport as Indian broadcast partner,” he added.