MUMBAI: Balalji Telefilms is all set to take over content studio Ding Infinity. Over the weekend, the company informed the Bombay stock exchange of its intentions. Ding is a production house promoted by long time Balali Telelfilms creative professional Tanveer Bookwala, who was once CCO at Balaji Motion Pictures.

The Ekta Kapoor spearheaded firm will be picking up a minimum of 55 per cent equity in Ding, which was promoted in November 2020, at a price less than Rs 5 crore. The deal is planned to be a cash for shares deal, with Balaji acquiring a controlling majority stake.

The purpose of the acquisition:   to produce 100 per cent premium original cut through the clutter content. Ding was set up by Tanveer to produce premium shows and films at competitive budgets giving directors and creators a free hand to produce a variety of genres keeping its founder’s vision for the company in mind.

The twitterverse was buzzing when Ekta Kapoor announced she would reveal all very soon, posing with Tanveer for a selfie. Twitterati presumed the duo was getting married; when it actually related to her  acquiring Tanveer’s firm.

Said Kapoor: “Tanveer is a true storyteller at heart and has for a decade worked tirelessly and passionately at Balaji Telefilms for multiple projects to deliver for his audiences.”

Said Tanveer: Balaji Telefilms and Ekta’s faith in my abilities, allows me the opportunity to enable my creativity backed with logistical and strategic support.”