MUMBAI: Sky, Comcast’s European pay-TV giant, has entered into a “long-term” partnership with Entertainment One to give its customers in the UK and Ireland access to hundreds of Hasbro’s films.

The deal includes nearly 200 titles from eOne’s library, such as the Twilight saga and Dallas Buyers Club, whereas new releases will be telecast exclusively by Sky. This includes upcoming titles like the holiday rom-com Happiest Season starring Kristen Stewart, which skipped the UK theatrical release.

eOne international distribution president Stuart Baxter said, “A partnership of this size is one of the largest strategic deals we have made this year. We are confident that they will be a great marketing partner for our content and will work with us throughout its lifecycle. “

Sky has significantly improved its content offering this year through contracts with Disney, Sony, DreamWorks Animation and Discovery.

Sky UK and Europe CEO Stephen van Rooyen said, “Our business with eOne is just another example of how we listen to customers and bring them more of what they want.”