Chrome DM week 46: Business news genre emerges as top gainer

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Chrome DM week 46: Business news genre emerges as top gainer

The genre has grown by 0.36 per cent.

Chrome DM

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent.

In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, the infotainment genre has emerged as a close second on the top gainers list with a marginal growth of 0.14 per cent in the all India market. In this genre, History TV18 has gained the highest OTS with 89.1 per cent.

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Among other genres, religious, music, and youth have grown negligibly by 0.11 per cent, 0.08 per cent and 0.02 per cent.