NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 24 October to 30 October 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 37 of 2020.
Top advertisers
Hindustan Unilever continued to be the biggest advertiser this week with 270150 ad impressions. It was followed by Reckitt Benckiser India which ranked second with 155931 ad impressions.
ITC Ltd bagged the third spot with 52932 insertions. Godrej Consumer Products Ltd and Wipro secured the fourth and fifth place with 52358 and 37982 insertions respectively.
Ponds bagged the sixth spot with 31150 ad insertions.
Other top brands in the pecking order were as follows: Colgate Palmolive India, Amazon Online, Cadbury’s India, and Brooke Bond Lipton India.
Top Brands
Amazon.in was once again the top brand this week with 20492 ad impressions. Dettol Antiseptic Liquid came in second with 18035 ad insertions. Surf Excel Easy Wash bagged the third spot with 17637 ad impressions.
The fourth and fifth spots were acquired by Lizol and Glow & Lovely with 16671 and 14429 ad insertions respectively.
The sixth position went to Dettol Toilet Soaps with 14409 ad insertions.
Other top brands in the pecking order were as follows: Lux Toilet Soap, Wheel Active 2 in 1, Clinic Plus Shampoo and MPL.
