NEW DELHI: CNN-News18 has unveiled a new look for the channel, one that aims to break through clutter and deliver news and analysis without colour, seamlessly. By changing up its design and feel, CNN-News18 is striving to simplify news for its views and not just give simplistic explanations.

Executive editor Zakka Jacob said, “The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television. We at CNN-News18 believe it's the right time to put sanity back in the news. It's time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us.”  

In this new look, the channel will set the graphic design template in HD format, a first in the TV news industry in the country. Further, the screen will be divided into multiple columns, thereby getting rid of clutter and making for a better viewing experience.

The channel’s refurbished image went live on the auspicious occasion of Dussehra to “slay the evils of Noise TV and put sanity back in the news.”

“Our commitment to unbiased journalism and to putting India first will always be top priority. Our new look presents a news viewing experience that New India truly deserves and aspires for,” added Jacob.

Over the years, CNN-News18 has brought to its users some of the most defining stories and campaigns. The channel has led from the front when it comes to socially significant campaigns like Mission Paani, Button Dabao Desh Banao, Right to Breathe and India Positive.