KOLKATA :The NBA welcomes the decisions of BARC to suspend the measurement of television viewership ratings of news channels for a period of twelve weeks. NBA, which represents the news channels believes that the suspension is an important step in the right direction.
BARC which measures TV viewership on behalf of broadcasters, advertisers and advertising agencies should use twelve weeks to completely overhaul its systems and restore the credibility of the information it collects about What India Watches.
Earlier, the NBA also stood in favour of brands like Bajaj, Parle, Dollar and Amul for their decision of boycotting news channels spreading 'toxicity, abuse and fake news'. NBA president Rajat Sharma said such a decision would contribute to the association's fight against this menace.
