Spreading cheer with its first fiction offering post lockdown, Zee TV has recently introduced a refreshing comedy of errors that will get families together and make them laugh with its engaging, light-hearted narrative. Having premiered on 5th October and airing every Monday to Friday at 10:30 PM, Ram Pyaare Sirf Hamare captures the humorous escapades of a Bhopal-based housewife Dulari, who turns to a book of traditional ‘nuskhe’ to keep her ideal husband Ram safe from the advances of other women in the mohalla who can’t seem to get enough of him.
Over the last few weeks, Dulari reached out to her ‘behens’ from all across the country through her social media handle ‘RamKiDulari’, asking them to share interesting ‘nuskhe’ to safeguard her husband. It steadily gained momentum with several mommy communities like UNIMO & their different city-wise FB pages, Grihshobha, Mommies world & specific Delhi-based women’s communities sharing nuskhe for Dulari and in no time, it garnered 2.2 Million views including Instagram & FB with a reach of ~5Mn via RVCJ platform. Within just a couple of hours of Dulari posting her plea for nuskhe from married women, her freshly opened account saw an upsurge of followers growing on Instagram. Looking at the virality of this video, Zee TV’s social media handle decided to take it to the next level by announcing a contest asking women to contribute their pearls of womanly wisdom aka nuskhas using the #SunBehen. For participants’ convenience, a WhatsApp number was floated to receive entries and the winners stood to win vouchers worth Rs 1000. Soon, ‘Sun Behen’ memes started flowing in inspired by the nuskhas suggested by participants of Zee TV’s contest and the channel’s official handle put out the funniest ones as a part of a hilarious #Sunbehen meme series that saw huge engagement spikes.
Not only married women across the country, but also mega celebrities like ace comedienne Bharti Singh, Maharashtra chi shaan Amruta Khanvilkar and famous in the UP heartland, Amrapali Dubey shared their special nuskhes. With Zee TV’s social media handles inundated with quirky, juicy nuskhas from all over, the channel compiled them all into a quirky ‘Book of Nuskhe’ and launched it virtually on the occasion of the show’s premiere.
During the book launch, director and producer Sachin Mohite thanked the ‘behens’ for having shown up in large numbers to support Dulari. So, as Dulari tries her hand at some hilarious nuskhe from this quirky book to protect her husband in Ram Pyaare Sirf Hamare, time to grab your own copy? The book is available as a download in the bio section of Zee TV’s official Instagram page.
