NEW DELHI: Mindshare, the flagship agency from the house of GroupM, has been awarded the traditional as well as the digital mandate for Great Learning, an Ed-tech platform for working professionals. As part of the significant win for Mindshare, the agency will be responsible for media buying and planning for the brand.  

The account will be managed by Mindshare’s Bengaluru office.

Mindshare south Asia CEO Parthasarathy Mandayam said, “We are absolutely delighted to partner with Great Learning. We will leverage the best practices across digital, data and content to help drive the brand to success. This sector has seen phenomenal growth & evolution. With our philosophy of adaptive marketing and our performance-driven approach, we will ensure brand and business results for Great Learning. We look forward to partnering the brand in this exciting journey”

Great Learning CMO Aparna Mahesh said, "Great Learning is at the cusp of immense growth, especially right now, with lifelong learning becoming a household phenomenon. We see Mindshare as a strategic partner in our efforts towards building effective and lasting relationships with all our stakeholders. We look forward to working in tandem with the agency to further our brand's relevance and growth journey."