NEW DELHI: Every sporting event in India and across the globe was cancelled, moved or postponed due to the novel coronavirus, there has been a major upheaval on the sporting calendar. But with Indian Premier League (IPL) making a comeback, cricket fans are now eagerly waiting for the game to kickstart from 19 September in UAE.  

If reports are to be believed, online gaming and sports firms are all set to spend big on television and digital platforms. With live sports back in action, Indian Television decided to get together brands, agencies, marketers & sports platforms over a virtual round table to discuss how the business of live sports would pan out especially in the wake of the current pandemic.

Live sports action be it football, cricket, etc. They have already started in other countries as the unlock was announced in a staggered manner. The discussion will explore the current problems faced and the best opportunities available to the industry. From broadcasting to sponsorship (Athlete & team), the round table will understand the value of true sports partnerships which will benefit both the brand and the sport to grow together.

The virtual round table will witness crème de la crème of the industry. Mindshare South Asia, chief operating officer Amin Lakhani; Dentsu Aegis Network CEO APAC & Chairman Ashish Bhasin; Byju’s head of marketing Atit Mehta; Future Group’s group CMO (Marketing, digital, and e-commerce) Pawan Sarda; IPG Mediabrands CEO- India Shashi Sinha; Group India business head (Entertainment, Sports & Live Events) Vinit Karnik. The discussion will be moderated by IndianTelevision.com Group Founder, CEO & Editor-in-Chief Anil Wanvari.

The virtual round-table will go live on 21 August 2020 at 3 pm. You can register here for the discussion. 

Watch this space for more developments!