KOLKATA: In keeping with its focus on enhancing its services to its subscribers, IndusInd Media & Communications Ltd (IMCL) has engaged Cloudpoint Technologies to manage key aspects of its B2C segment, in Mumbai initially. Cloudpoint, which has been engaged by IMCL since last year to provide strategic advisory and support services for its direct points, will now take on the mantle of providing key services to IMCL’s direct CATV subscribers in Mumbai – ranging from revenue collection and end-to-end customer lifecycle management to upselling and cross-selling. Cloudpoint will deliver these services through a dedicated team completely focussed on the core objective of consumer satisfaction.

IMCL chief operating officer NK Rouse said, “It is our constant endeavour to enhance consumer experience through superior service and also foster growth through engagements with specialist firms. This initiative is one such endeavour and is in line with one of the guiding principles of our Hinduja Group – “Partnership for Growth”. It is not only going to unlock opportunities for bringing about desired growth, but also result in superior consumer experience through agile and focussed consumer service for our direct point consumers.”

“We are obviously delighted to be a part of IMCL’s amazing journey, now with a deeper engagement - moving from strategic advisory role to operational execution. Team Cloudpoint will strive to achieve the objectives which the company has set for itself,” Cloudpoint Technologies director and co-founder Himanshu Patil said.

With ever-changing consumer expectations and requirements, more pronounced during these challenging times; it is imperative to move closer to the consumers and extend world-class service to create the desired consumer delight. This engagement would add significant value to the direct consumer journey by enhancing agility, coupled with an improved support system.