NEW DELHI: Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

Pine Labs CEO B Amrish Rau said, “At Pine Labs, we continue to invest in industry-leading talent and build leadership depth. Gayatri’s years of experience in building local and global brands will be valuable as we take Pine Labs to more merchants and many other new audiences in Asia.”

Rath said, “I am excited to join Pine Labs at this time when they are gearing up for the next phase of growth. There will be challenges and opportunities in branding, marketing, and communications as the organisation expands its reach and relevance. I am really looking forward to an enriching and learning experience.”

Rath has 25 years of experience. Prior to joining Pine Labs, she led storytelling, branding and communications in India and Asia for several brands including Microsoft, GE Capital and Oracle.