NEW DELHI: Kerala, one of the most powerful markets in India is set for its biggest festival Onam. People in Kerala celebrate this festival with a lot of enthusiasm and joy and it ushers in the biggest festive and shopping season in Kerala.
However, this year the Covid2019 pandemic has brought the whole world to a standstill. The lockdown has impacted brands, advertising and consumers spend alike. In the span of over four months, many festivities have been called off due to the increasing number of cases.
To talk about this and more, Indiantelevision.com brings The Comeback of Kerala: Onam Returns. In this virtual summit, Indiantelevision.com will be speaking to various brands and agencies on the strength of the powerful Malayalam market, its unique behaviour and traits. The summit will also touch base on how Onam plays a big role in the market and how Kerala can come back stronger than ever before from this pandemic.
The summit will take place today from 10 am onwards. The event will also be live-streamed on Indiantelevision.com’s Facebook page.
It promises to be an engaging summit with a charged discussion about retail and local perspective, understanding brands sentiments and more.
The summit will see four sessions which will consist of a welcome note by Indiantelevision.com group founder, CEO & editor in chief Anil Wanvari and an exclusive presentation by BARC India CEO Sunil Lulla.
The first panel will talk about Unlock 3.0- The national perspective - are brands and consumers ready? The session will be moderated by Tam Media Research Pvt Ltd CEO LV Krishnan and includes Wavemaker India VP Kishan Kumar Shyamalan, Dabur head of media Rajiv Dubey, Zenith India COO Jai Lala, ITC Ltd head media and PR Jaikishin Chhaproo, Initiative CEO Vaishali Verma and Godrej Consumer Products Ltd head of media Subha Sreenivasan.
The fourth session will talk about the retail and local perspective. The theme of the session will be Unlock 3.0- the retail and local perspective- are the retail and local brands sector ready to open and are consumer excited to spend. The panel will be moderated by Star Regional Business EVP Ad Sales Dev Shenoy and the panel will see Seematti CEO Beena Kannan, Maitri Advertising Works (P) Ltd Raju Menon, MPlan Media CEO and founder Parag Masteh, Pittapillil agencies MD Peter Paul Pittapillil, LG Electronics general manager Sheebu David and Popular motors World Pvt Ltd CEO Sujith Chandran.
The fifth session will talk about understanding the overall brand sentiments. This panel will be moderated by Kalyan Jewellers independent director Anil S Nair. The panel will also have Lodestar UM, IPG Mediabrands executive vice president Laya Menon, Asianet News Network Pvt Ltd VP Unnikrishnan BK, Malayala Manorama VP marketing Varghese Chandy, Zee Entertainment enterprises limited south cluster head Siju Prabhakaran, Mathrubhumi Group national cluster head Sunil Nambiar and Blue Star Ltd VP sales and marketing cooling and purifications products division C Haridas.
Watch this space for more!
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