NEW DELHI: Mobile Premier League (MPL), India's largest esports and mobile gaming platform today announced the appointment of Himanshu Raj as head brand communication. A seasoned MarCom professional, he brings to the table a vast repertoire of experience in driving strategic communications. In his new role, he will be responsible for taking MPL’s reputation and messaging forward through strategic corporate reputation management campaigns, as well as positioning the brand as a thought leader in the booming Indian esports universe.

In his previous avatars, Raj has been associated with a diverse range of industries such as technology, sports, aviation, retail, FMCG, and hospitality. He has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D and several other brands that are global leaders in their respective categories. Over the years, he has also been associated with several leading sporting events  including the Karnataka Premier League, Bengaluru Bulls Pro Kabaddi team, elite football league of India, Indian, Rugby India, Mahindra Racing, Aircel chennai open, JK tyres (Motor sports) and many more.