NEW DELHI: Enormous Brands, an independent creative agency, has roped in former BBH director of strategy Soumitra Patnekar as the head of its planning vertical. In this role, Patnekar  will be based out of the company’s Mumbai office and will develop brand strategies, communications strategies, and conduct market researches for the company’s clients. 

Enormous Brands managing partner- Ashish Khazanchi said, “I'm delighted to bring Soumitra on board as a part of the management team in Enormous. His experience in personal care and in automobiles is extremely rich and we're looking forward to building on that. Apart from advertising, he's spent a fair amount of time in consulting and in studying the length and breadth of the country's consuming audiences His insights and experiences from there are invaluable as are his perspectives on building businesses.”

Patnekar said, "I am excited to lead the strategy function at Enormous Brands along with Ashish and Ajay. Today, more than ever, I feel that brands need to have a distinctive voice and a consistent footprint across the media and tech landscape. My aim is to help build real, authentic brands rooted in our ethos thereby helping clients achieve/get the right value for their products and services.”

Patnekar brings with him 15 years of brand planning & consulting experience across agencies (BBH, Grey, Contract) and consulting firms (Future brands & Sideways). He has led the strategy on Global Brands Like Audi, Axe, ABnBev & DPA (Diamond Producers association) & Indian majors like Marico & Ferrero India. His work on Axe, & Fiat Punto has won multiple effectiveness awards in International forums like APAC Effies & IAA (International Advertising Association).