Infotainment becomes top gainer in Chrome DM week 27

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Infotainment becomes top gainer in Chrome DM week 27

The genre grew by 0.52 per cent.

Chrome DM

MUMBAI: Infotainment genre has become the top gainer in week 27, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.52 per cent. In this genre, Animal Planet gained highest OTS with 89.0 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi news gained the second position and grew by 0.37 per cent in  HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 100 per cent.

Kids genre stood at the third position followed by religious genre at 0.34 per cent and 0.07 per cent respectively.