MUMBAI: A new giant has emerged on the global TV production front with the completion of Banijay’s takeover of the Endemol Shine Group last week. And the group has gone in for a rebranding exercise, revealing what it calls a new and contemporary brand identity. The merged parent entity and its operations have been called Banijay and will cover 22 territories, 120 plus production and a catalogue of over 88,000 hours of content.
New logos – with an iconic pinkish B attached to every company logo - a fresh colour palette and an overhauled website have been unveiled. Globally, Banijay Rights continues to lead distribution activities, while all territory-level holding companies will soon switch to Banijay. In India for instance, Banijay has three firms under its belt: Banijay Asia, Endemol Shine India and SOL India. Each of them has had the “B” attached to their logos and each has the tag identifying them as a Banijay company. While Banijay Asia is led by Deepak Dhar, Endemol Shine India has Abhishek Rege at the helm and SOL Productions has Fazila Allana and Kamna Narula Menezes leading it.
The rebrand was imagined and executed by leading global creative partner Moving Brands with website design and build handled by Alchemy Digital.
“The acquisition of Endemol Shine Group marks a major gear shift for our business and that had to be represented in our branding. We now have unrivalled global reach, an abundance of high-quality, multi-genre titles, and some of the best creative entrepreneurs in the world,” said Banijay CEO Marco Bassetti. “Celebrating our values, the significant breadth of our new offering and our continued investment in innovative IP, the simple, yet effective branding, provides standout alongside versatility, and we hope in years to come, our B will act as a beacon for ground-breaking storymaking and a stamp of excellence.”
Among its global top shows figure: Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, The Kardashians, Mr Bean, The Wall, Hunted, Black Mirror, Extreme Makeover: Home Edition and Deal or No Deal.
With Bassetti fully in charge as CEO, Endemol Shine Group CEO Sophie Turner Laing is slated to exit by end this week. French entrepreneur Stéphane Courbit, who helped stitch together the deal, serves as chairman of the group. Total pro-forma revenue of Banijay-Endemol Shine for 2019 totted up to Euros 2.7 billion.
