MUMBAI: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’ category, Nickelodeon continues to engage young viewers with initiatives like #YogaSeHiHoga marking the occasion of International Yoga Day. The uniqueness of the campaign is that kids favorite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practice yoga to stay physically and mentally healthy.
Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasanato Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a#YogaSeHiHoga social media challenge and a lot of fun short form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest growing influencer community on facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!
Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.
Ministry of AYUSH Joint Secretary PN Ranjit Kumar said, "As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief."
As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.
The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.
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