Commemorating the unconditional spirit of love, June signifies Global Pride Month, a worldwide tribute to the LGBTQIA+ community celebrating the spirit of equality and freedom of choice. Along with resilience at the core of the celebrations worldwide, comes an alluring sparkle, in the form of rainbow flags, parades, parties and more. And while we are all staying indoors this year, Vh1 understands that just like music, love has no boundaries. So this year, as the lockdown continues to distance us from one another, Vh1 India brings you closer, virtually, with a slew of reasons for you to soak into the festivities.
Vh1 India is all about music and pop culture, and music is the soul of every celebration. Riding on the Pride Month festivities, in its musical style, Vh1 India has curated a new block – Vh1 Pride, that features an exquisite line-up of tracks by LGBTQIA+ artists, who have always been at the forefront of music, across genres and eras. Vh1 Pride airs Monday nights at 8pm. But it doesn’t stop there! Fans don’t have to keep their rainbow spirits on hold, as Vh1 India invites everyone to dress up in their parade avatars and share their Pride on Instagram stories tagging @Vh1India using #VirtualPrideParade. The most vibrant stories will be part of a Pride film showcasing the celebratory spirit of fans. As part of the celebrations, the followers will get up close and personal with prominent faces of the LGBTQIA+ community such as Maya the Drag Queen, Betta Naan Stop, Zeeshan Ali, Ma Faiza, amongst others. With fun interviews with them on the Vh1 social media pages, fans will be able to catch them at their candid best, talking about their life journey, music playing an integral part in their life, loving unabashedly and much more. Click HERE to watch the first interview from the series.
Commenting on Vh1 India soaking in the festivities of the Pride Month, Navin Shenoy – Head of Marketing, Youth, Music and English Entertainment, Viacom18 said, “Vh1 India has been known for celebrating the greatest music of all times and offering the best of pop culture; whether it’s through exclusively airing prominent musical extravaganzas around the world or featuring renowned artists across multiple genres. Since Pride is a time to celebrate love in all forms, we have curated multicultural programming that breaks all borders and celebrates the voice of prominent LGBTQIA+ artists who, through music and lyrics of their songs, have owned and celebrated their queerness. We also have a lot of other activities planned so that everyone, from their homes, can join us in this celebration of love, acceptance and diversity, with Pride.”
While Pride is loud and fierce, it is also quiet and reflective. It is about individual voices. Hence Vh1 India will curate the voice of the youth using #Vh1ForPride, in the form of new age slogans, and add a twist of musical lyrics, while drenching them in the colors of Pride. Make these vivacious slogan creatives your voice, use them as your next desktop wallpaper or video call background or wear them on your sleeves, literally, and celebrate love, with aplomb, this month of Pride.
