MUMBAI: Kannada entertainment channels Colors Kannada and Zee Kannada will come up with a line-up of new shows from 1 June. After Tamil Nadu, Kannada government has also allowed Kannada television producers to resume shooting of shows from 25 May amid strict lockdown.
Colors Kannada has launched a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarising the channel’s refreshed and strengthened spirit. It has also launched a video campaign featuring popular regional artistes, depicting the ‘new normal’ way of life.
Viacom18 business head – Kannada entertainment cluster Parameshwar Gundkal says: “We understand that viewers have been missing out on their daily dose of fresh entertainment and starting 1 June, the channel will return to their homes with fresh episodes of all its existing shows.”
The new campaign, which is live on-air on Colors Kannada and its digital platforms, will be carrying out on-ground activations with its artists, while they follow norms of social-distancing, says Gundkal.
Meanwhile, Zee Kannada is re-launching a new line-up of new a format where Subbalakshmi Samsara and Radha Kalyana, which ended abruptly, and other fiction shows such as Malgudi Days at 6.30 pm, followed by Kamali at 7 pm, Paaru at 7.30 pm, Gattimela at 8 pm, Jothe Jotheyali at 8.30 pm, Naagini 2 at 9 pm, Yareni Mohini at 9.30 pm and Bramhagantu at 10 pm. All of them have been scheduled with revised time slots to cater to the needs of the viewers.
Zee Kannada and Zee Picchar business head Raghavendra Hunsur says, “With this latest permit, we are happy to equip the Kannada audience with solid entertainment for the remaining lockdown period. We believe in strictly adhering to all norms for every channel member’s safety. We hope to steer out of this pandemic soon and we promise to keep our viewers safely entertained at home.”
The Yeddyurappa government has granted permission to shoot with a list of do’s and don’ts that need to be followed by crew members during shooting. The producers are only allowed to shoot inside the studio and outdoor shoots are strictly prohibited. The crew members should be provided with masks, sanitizers, and adhere to strict social distancing norm.
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